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In the brief history of Web sites, there are few if any second chances. Remember Friendster?
Experts say MySpace should focus on music to stage a comeback. Here, Green Day performs at a MySpace event.
That's why it's difficult for some industry observers to see a comeback for MySpace, the large online social network that has seen its popularity flatline and its hipness surpassed by younger sites like Twitter and Facebook in recent months.
"If you look back at the first era of the Web, there are a bunch of companies that didn't survive that -- the search sites like Lycos and Excite," said Richard MacManus, founder and editor of ReadWriteWeb, a technology news site. "I guess you could say MySpace is in danger of falling into the same black hole those companies did."
He added: "If you look at the history, MySpace is going to disappear over time."
MacManus and others said it is possible but unlikely that MySpace will buck the Web's high turnover rate. If successful, a reborn MySpace would prove something new: that it's possible for a big-name Web site to recover from a slump.
There are some signs that MySpace is trying to reinvent itself.